May 10, 2011

Professional Detachment

In copywriting, one must refrain from taking pride in or ownership of one's work. So when multiple people consistently "don't like" one's work, or describe it as seeming "weird," one does not fail prey to feelings of outrage, violent impulses and a false sense of worthlessness.

It's not that we think you're bad at creative thinking. It's just that we would prefer you to write words that don't make us confused, uncomfortable, amused, or any emotion other than materialistic mania.

At least I have my team leader (a fellow creative) on my side. Sympathy = Nonviolence.

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